DesignMatters 2011

DesignMatters inaugural event focuses on the concept of collaboration and the interplay between the various design disciplines. A chair design competition will be held to exhibit the process, creativity, and ingenuity of collaborative design. Steve Frykholm, Creative Director at Herman Miller,  joins DesignMatters as the keynote speaker. Frykholm is largely responsible for creating Herman Miller’s image and graphic identity over the past 40 years, producing some of its most memorable promotional and marketing pieces.

His work has been published and exhibited around the world; his posters are in the collections ranging from the Museum of Modern Art in New York to the Cooper-Hewitt National Museum of Design to the Library of Congress. He’s won graphic design and communications awards from AIGA, the New York Art Directors Club, American Center for Design, Communication Arts, Graphis, and Print.

The event will feature a Slide Slam, fast paced and entertaining presentations focusing on the theme of collaboration and curated exhibit of all chair design entries.

Attendees of the event will have the opportunity to participate in a chair auction and People’s Choice Award. 

DesignMatters celebrates and advocates the value of good design. Well designed objects, images, and spaces have the power to empower an individual, inspire the masses, and enrich a whole community.

Please join us October 20, 2011 at the NMA.

4-7pm Event, Hors d'oeuvres, Slide Slam and Exhibit

7-8pm Steve Frykholm 

For more information, please visit



When & Where
Thu, Oct 20, 2011 4:00 PM - 8:00 PM
Nevada Museum of Art
160 West Liberty Street
Reno, NV NV