Principal Display Panel (aka, PDP)

More than ever, packaging has become a consumer brand’s most valuable touchpoint.  For designers, it is a time of newfound awareness of the power of design.

Join 3 icons of consumer package design along with the editor in chief of the world’s #1 packaging design website in discussing the trends, psychology, art, and engineering of some of the worlds most trusted brands…..and the box they come in.

Principal Display Panel (aka, PDP):

1.The primary shop-able surface of a product package used to identify, inform, and attract consumers.

2. A panel of three design icons and editor of the leading industry website in the world of packaging gathered together to ideate, debate and educate.

Moderator:

Andrew Gibbs, Editor in Chief of The Dieline
The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry, and is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts.

Packaging Design Panel:

Michael Osborne, President and Creative Director;  MOD San Francisco
MOD’s work in corporate/brand identity, package design, and print collateral has been recognized by many competitions for outstanding design, including the West Coast Show, American Institute of Graphic Arts, and the Clios. MOD's work is on display in the permanent collections of the San Francisco Museum of Modern Art, the Cooper-Hewitt National Design Museum in New York, and the National Postal Museum in Washington, D.C. MOD's work has also been featured in Graphis, Communication Arts, The Society of Typographic Arts, American Institute of Graphic Arts, How Magazine, Print, and Step Inside Design Magazine. Michael also designed the 2002 and 2004 Love Stamps for the USPS.

Steven DuPuis, President and Creative Director; The DuPuis Group, Chicago Co-author of thePackaging Design Workbook (Rockport 2008), Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Northwestern University’s Kellogg School of Management.  Steven’s person design work is part of the permanent collection in the US Library of Congress.

Will Burke, CEO & Creative Director, Brand Engine San Francisco
Will draws on more than 15 years of experience in branding--uniquely bridging strategy and design--to solve complex issues with great insight and straightforward solutions.  Formerly with Landor Associates, Lister-Butler, and Axion Design.  Will’s background includes major branding programs for Citicorp, Foster’s, Frontier Natural Products, Hewlett-Packard, Intel, Logitech, MasterCard, Nestlé, Tropicana, Palm and Shell Oil.