AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, 501©(3) educational institution.

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Objectified

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Objectified is the second part of a three-film “design trilogy” by Gary Hustwit, details on the third film will be released soon.

Inspiration, Passion, Wisdom and Change

Each year AIGA chapter board members from around the country gather to share information, make new friends and consider issues that effect the entire national membership. This year's Leadership Retreat in Portland, Oregon was attended by six Reno Tahoe chapter board members. more>